George Brett Settles False Advertising Lawsuit

This is clearly a non-concussion-related article, but I wanted to share this with the sports litigation community.

In February, George Brett’s Company, Brett Bros Sports, was nailed with two class action complaints over the sale of Ionic jewelry. Seth Thompson and Trycia Carlberg filed separate class action lawsuits in Iowa and Washington District Court, respectively.

Both suits sought to certify a nationwide class of consumers that were allegedly “damaged” due to the “false and/or misleading marketing and advertising” used that lured them in to buy the Ionic bracelets, according to the complaints. The lawsuits assert various counts for violating the Iowa, California and Washington Consumer Protection Acts and for unjust enrichment.

After a round of briefing whether the putative class could be certified, the federal judge in Iowa denied the defendants’ attempt to dismiss the class.

Presumably, the defendants decided that it wasn’t worth the litigation expense to continue fighting the lawsuit and settlement talks began.

According to court documents filed May 15th, the defendants notified the court that they entered into a global settlement with plaintiffs’ class counsel.

The settlement papers are due before the court on June 15th.